{"id":11822,"date":"2024-07-05T15:40:25","date_gmt":"2024-07-05T19:40:25","guid":{"rendered":"https:\/\/i3com.com.br\/?p=11822"},"modified":"2024-07-17T11:44:28","modified_gmt":"2024-07-17T15:44:28","slug":"design-de-marca-a-arte-de-criar-love-brands","status":"publish","type":"post","link":"https:\/\/i3com.com.br\/es\/blog\/marca\/diseno-de-marca-el-arte-de-crear-marcas-de-amor\/","title":{"rendered":"Dise\u00f1o de marca: el arte de crear marcas de amor"},"content":{"rendered":"<h1><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18pt;\"><strong>El arte de crear <em>Marcas de amor<\/em><\/strong><\/span><\/h1>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Una marca querida (<em>Marca de amor<\/em>) conquista las mentes y los corazones de los consumidores, convirti\u00e9ndose en parte de su vida cotidiana (aspiraciones, deseos, estilo de vida), inspirando a sus audiencias a nuevas experiencias, logros y logros.<\/span><\/p>\n<h2><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18pt;\"><strong>Descubriendo una marca ic\u00f3nica y duradera<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Dise\u00f1ar una marca ic\u00f3nica y duradera, que promueva impacto y mayor engagement con sus audiencias, implica definir y desarrollar los elementos identificativos esenciales de la marca y sus materiales de apoyo para su comunicaci\u00f3n, con el fin de resaltar las cualidades \u00fanicas que la definen y la diferencian. sus competidores.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Entre las fases de la creaci\u00f3n de una marca destaca el desarrollo de sus principales elementos gr\u00e1ficos identificativos (logotipo y s\u00edmbolo), ya sea en forma de <em>Marca<\/em> o <em>Cambios de marca<\/em>, a saber:<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Marca<\/em>: creaci\u00f3n de marcas, marcas de apoyo y submarcas;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Cambio de marca<\/em> Visual: actualizaci\u00f3n\/revitalizaci\u00f3n de la identidad visual, seg\u00fan el <em>Relevantar<\/em> de marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Cambio de marca<\/em> Estrat\u00e9gico: actualizaci\u00f3n de la identidad visual, de acuerdo a la estrategia de reposicionamiento de marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Cambio de marca<\/em> Expansi\u00f3n: creaci\u00f3n de marcas, marcas de soporte y submarcas, de acuerdo con la estrategia de reestructuraci\u00f3n del portafolio de productos y servicios;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Cambio de marca<\/em> Fusi\u00f3n\/Adquisici\u00f3n: creaci\u00f3n de una nueva marca, seg\u00fan la estrategia de unificar posicionamiento y comunicaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Sin embargo, es en la fase de definici\u00f3n y desarrollo de los elementos gr\u00e1ficos secundarios y terciarios que identifican la marca y de desarrollo de materiales de apoyo a su comunicaci\u00f3n, relacionados con las soluciones Branding Toolkit, que la identidad visual y conceptual de la marca establece una conexi\u00f3n emocional fuerte y memorable. con tu audiencia, resaltando tus atributos tangibles e intangibles que moldean tu personalidad: tono de voz, territorio de las palabras, \u00edconos de marca, mascota, tipograf\u00eda, estilos, paleta de colores, im\u00e1genes, ilustraciones y texturas.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Cabe se\u00f1alar que es en esta etapa donde se desarrollan contenidos y aplicaciones de marketing para los diferentes canales y puntos de contacto con la marca, por ejemplo: <em>contar historias<\/em> (Historia de la marca y mensaje del fundador), <em>Redacci\u00f3n<\/em> (Mensaje de marca), <em>Plantillas<\/em> (modelos de dise\u00f1o) para redes sociales y presentaciones, dise\u00f1o de materiales online y offline (institucionales y promocionales), entre otros.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Finalmente, es en la fase de elaboraci\u00f3n de la gu\u00eda completa y detallada de branding y comunicaci\u00f3n de marca, tambi\u00e9n conocida como Manual de Branding, cuando se desarrollan las pautas de aplicaci\u00f3n, presentaci\u00f3n y comunicaci\u00f3n de la marca, en forma de Manual de Identidad Visual (gu\u00eda b\u00e1sica). o Manual de la Marca (gu\u00eda completa).<\/span><\/p>\n<h2><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>Construyendo capital de marca<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Comunicar los atributos tangibles e intangibles de la marca, que gu\u00edan su comunicaci\u00f3n (habla y lenguaje), asegura la construcci\u00f3n de una marca ic\u00f3nica y duradera, que representa el posicionamiento y la esencia de la marca (<em>Posicionamiento de marca<\/em> Es <em>Esencia de la marca<\/em>), expresando su personalidad \u00fanica, con el fin de proporcionar:<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Una identidad de marca coherente y relevante;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Reconocimiento de marca (<em>Conocimiento de la marca<\/em>) instant\u00e1neo, dependiendo de los atributos tangibles e intangibles de la marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">El alcance del impacto y una mayor participaci\u00f3n de <em>Stakeholders<\/em>;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Humanizaci\u00f3n y experiencia de marca consistente y memorable;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Lealtad y defensa de la marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">La creaci\u00f3n de valor compartido.<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Fortalecimiento de la imagen de marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Consolidaci\u00f3n de la relevancia y reputaci\u00f3n de la marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Construir capital de marca;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Creando valor para la marca y su ecosistema.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Construir una marca fuerte, ic\u00f3nica, relevante y duradera, que promueva conexiones emocionales (sentido de deseo y sentido de pertenencia), implica integrar la marca en el d\u00eda a d\u00eda de sus audiencias, convirti\u00e9ndose en una parte esencial de sus vidas.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">i3com promueve lo extraordinario en forma de construcci\u00f3n <em>Marcas de amor<\/em>, inspirando a sus audiencias a nuevas experiencias, logros y logros.<\/span><\/p>\n<p><a href=\"https:\/\/i3com.com.br\/es\/contacto\/\">Haga clic aqu\u00ed<\/a> para aprender c\u00f3mo estamos revolucionando los pilares de la comunicaci\u00f3n de marca que impactan e inspiran al mundo con m\u00e1s valor y amor.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Arte de Criar Love Brands Uma marca amada (Love Brand) conquista as mentes e os cora\u00e7\u00f5es dos consumidores, tornando-se parte de suas vidas cotidianas (aspira\u00e7\u00f5es, desejos, estilo de vida), inspirando seus p\u00fablicos a novas experi\u00eancias, conquistas e realiza\u00e7\u00f5es. Desvendando uma Marca Ic\u00f4nica e Duradoura Conceber uma marca ic\u00f3nica e duradoura, que promova alcance de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"categoria":[116],"publicacao":[60],"class_list":["post-11822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca","categoria-design-de-marca","publicacao-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design de Marca \u2013 A Arte de Criar Love Brands &#187; i3com<\/title>\n<meta name=\"description\" content=\"Design de Marca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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