{"id":11822,"date":"2024-07-05T15:40:25","date_gmt":"2024-07-05T19:40:25","guid":{"rendered":"https:\/\/i3com.com.br\/?p=11822"},"modified":"2024-07-17T11:44:28","modified_gmt":"2024-07-17T15:44:28","slug":"design-de-marca-a-arte-de-criar-love-brands","status":"publish","type":"post","link":"https:\/\/i3com.com.br\/en\/blog\/marca\/brand-design-the-art-of-creating-love-brands\/","title":{"rendered":"Brand Design \u2013 The Art of Creating Love Brands"},"content":{"rendered":"<h1><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18pt;\"><strong>The Art of Creating <em>Love Brands<\/em><\/strong><\/span><\/h1>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">A beloved brand (<em>Love Brand<\/em>) conquers the minds and hearts of consumers, becoming part of their everyday lives (aspirations, desires, lifestyle), inspiring its audiences to new experiences, achievements and achievements.<\/span><\/p>\n<h2><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18pt;\"><strong>Uncovering an Iconic and Enduring Brand<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Designing an iconic and lasting brand, which promotes impact and greater engagement with its audiences, involves defining and developing the essential identifying elements of the brand and its supporting materials for its communication, in order to highlight the unique qualities that define it and differentiate it from its competitors.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Among the phases of creating a brand, the development of its primary identifying graphic elements (logo and symbol) stands out, whether in the form of <em>Branding<\/em> or <em>Rebrands<\/em>, to know:<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Branding<\/em>: creation of brands, supporting brands and sub-brands;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Rebranding<\/em> Visual: updating\/revitalizing the visual identity, according to the <em>Relift<\/em> branded;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Rebranding<\/em> Strategic: updating the visual identity, according to the brand repositioning strategy;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Rebranding<\/em> Expansion: creation of brands, support brands and sub-brands, in accordance with the product and service portfolio restructuring strategy;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\"><em>Rebranding<\/em> Merger\/Acquisition: creation of a new brand, according to the strategy of unifying positioning and communication.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">However, it is in the phase of defining and developing the secondary and tertiary graphic elements identifying the brand and developing materials to support its communication, related to the Branding Toolkit solutions, that the brand&#039;s visual and conceptual identity establishes a strong emotional connection. and memorable with your audience, by highlighting your tangible and intangible attributes that shape your personality: tone of voice, territory of words, brand icons, mascot, typography, styles, color palette, images, illustrations and textures.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">It is worth noting that it is at this stage that marketing content and applications for different channels and points of contact with the brand are developed, for example: <em>Storytelling<\/em> (Brand Story and Founder\u2019s Message), <em>Copywriting<\/em> (Brand Message), <em>Templates<\/em> (design models) for social networks and presentations, online and offline material design (institutional and promotional), among others.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Finally, it is in the preparation phase of the comprehensive and detailed brand branding and communication guide, also known as the Branding Manual, that the brand application, presentation and communication guidelines are developed, in the form of the Visual Identity Manual (guide basic) or Brand Manual (complete guide).<\/span><\/p>\n<h2><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>Building Brand Capital<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Communicating the brand&#039;s tangible and intangible attributes, which guide its communication (speech and language), ensures the construction of an iconic and lasting brand, which represents the positioning and essence of the brand (<em>Brand Positioning<\/em> It is <em>Brand Essence<\/em>), by expressing your unique personality, in order to provide:<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">A cohesive and relevant brand identity;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Brand recognition (<em>Brand awareness<\/em>) instantaneous, depending on the brand\u2019s tangible and intangible attributes;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">The reach of impact and greater engagement of <em>Stakeholders<\/em>;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Humanization and consistent and memorable brand experience;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Brand loyalty and defense;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">The creation of shared value.<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Strengthening the brand image;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Consolidation of brand relevance and reputation;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Building brand capital;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Creating value for the brand and its ecosystem.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Building a strong, iconic, relevant and lasting brand, which promotes emotional connections (sense of desire and sense of belonging), involves integrating the brand into the daily lives of its audiences, becoming an essential part of their lives.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">i3com promotes the extraordinary in the form of building <em>Love Brands<\/em>, inspiring its audiences to new experiences, achievements and achievements.<\/span><\/p>\n<p><a href=\"https:\/\/i3com.com.br\/en\/contact\/\">Click here<\/a> Click here to learn how we are revolutionizing the pillars of brand communication that impact and inspire the world with more value and love.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Arte de Criar Love Brands Uma marca amada (Love Brand) conquista as mentes e os cora\u00e7\u00f5es dos consumidores, tornando-se parte de suas vidas cotidianas (aspira\u00e7\u00f5es, desejos, estilo de vida), inspirando seus p\u00fablicos a novas experi\u00eancias, conquistas e realiza\u00e7\u00f5es. Desvendando uma Marca Ic\u00f4nica e Duradoura Conceber uma marca ic\u00f3nica e duradoura, que promova alcance de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"categoria":[116],"publicacao":[60],"class_list":["post-11822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca","categoria-design-de-marca","publicacao-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design de Marca \u2013 A Arte de Criar Love Brands &#187; i3com<\/title>\n<meta name=\"description\" content=\"Design de Marca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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