{"id":11804,"date":"2024-07-04T15:37:58","date_gmt":"2024-07-04T19:37:58","guid":{"rendered":"https:\/\/i3com.com.br\/?p=11804"},"modified":"2024-07-10T15:58:13","modified_gmt":"2024-07-10T19:58:13","slug":"posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders","status":"publish","type":"post","link":"https:\/\/i3com.com.br\/en\/blog\/marca\/brand-positioning-the-value-perceived-by-your-stakeholders\/","title":{"rendered":"Brand Positioning \u2013 The Value Perceived by Your Stakeholders"},"content":{"rendered":"<h1><span style=\"font-size: 18pt; font-family: helvetica, arial, sans-serif;\"><strong>The Value Perceived by Your Customers <em>Stakeholders<\/em><\/strong><\/span><\/h1>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">A well-positioned brand is more profitable, relevant and engaging. It promotes emotional connections, communicates value and conveys the company&#039;s purpose in a clear and timeless way, directing its customers to become brand promoters, generating an ecosystem of value.<\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: helvetica, arial, sans-serif;\">Uncovering the Success of Valued Brands<\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Defining and establishing an authentic, memorable, unique, sustainable, scalable and relevant brand positioning and essence firstly involves an in-depth analysis of the brand (Value Diagnosis), in order to identify its strengths and weaknesses, value perceived by its audiences and customers, and, depending on this information, define a clear and differentiated brand positioning (Branding Platform).<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">It is noteworthy that it is in the Value Diagnosis phase that the brand&#039;s tangible and intangible factors are analyzed, evaluated and defined\/redefined. At this stage, the development of internal and competitive research and analysis related to <em>Branding\/Rebranding \u2013 <\/em>as <em>Benchmarking<\/em> Internal and Competitive, SWOT Analysis and Value Curve \u2013 are essential to identify brand attributes capable of influencing the behavior and choices of their audiences.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">However, it is with the development of the brand&#039;s positioning and essence (<em>Brand Positioning and <\/em><em>Brand Essence<\/em>), that the defining and differentiating elements of the brand \u2013 purpose, mission, vision, values, culture, positioning, target audience, drivers (value proposition\/differentiators), promise (slogan and brand positioning statement) and naming \u2013, are established, conceptualized and evidenced.<\/span><\/p>\n<h2><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\">Engaging and Impactful Purpose that Inspires<\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Conveying the functional, emotional, self-expression and social benefits of the brand is essential to promoting its commercial and perceived value, by providing:<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">A cohesive and relevant brand platform;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Brand recognition and recall, in addition to its tangible attributes;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">The reach of impact and greater engagement of <em>Stakeholders<\/em>;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Increased brand awareness (<em>Brand awareness<\/em>);<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Humanization and value experience with the brand;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Brand loyalty and defense;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">The creation of shared value;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Strengthening the brand image;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Consolidation of brand relevance and reputation;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Building brand capital;<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Creating value for the brand and its ecosystem.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Building a strong, iconic, relevant and lasting brand, which promotes emotional connections (sense of desire and sense of belonging), involves communicating in a clear, concise and inspiring way the brand&#039;s reason for existing, its notable role in the lives of <em>Stakeholders, <\/em>its guiding principles and beliefs that drive it and, above all, the value and relevance of the defining and differentiating elements of the brand in the construction of its commercial and perceived value, in relation to its <em>Stakeholders<\/em>.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">i3com promotes the extraordinary in the form of brand positioning, inspiring <em>Stakeholders<\/em> of brands that impact the world with their engaging and valuable purpose.<\/span><\/p>\n<p><a href=\"https:\/\/i3com.com.br\/en\/contact\/\">Click here<\/a> Click here to learn how we are revolutionizing the pillars of brand communication that impact and inspire the world with more value and love.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Valor Percebido pelos Seus Stakeholders Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal, direcionando os seus clientes a se tornarem promotores da marca, gerando um ecossistema de valor. Desvendando o Sucesso de Marcas de Valor [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"categoria":[128],"publicacao":[60],"class_list":["post-11804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca","categoria-posicionamento-de-marca","publicacao-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders &#187; i3com<\/title>\n<meta name=\"description\" content=\"Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/i3com.com.br\/en\/blog\/marca\/brand-positioning-the-value-perceived-by-your-stakeholders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders\" \/>\n<meta property=\"og:description\" content=\"Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/i3com.com.br\/en\/blog\/marca\/brand-positioning-the-value-perceived-by-your-stakeholders\/\" \/>\n<meta property=\"og:site_name\" content=\"i3com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/pt-br.facebook.com\/i3commidia\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-04T19:37:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T19:58:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kleyson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@i3commidia\" \/>\n<meta name=\"twitter:site\" content=\"@i3commidia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kleyson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/\"},\"author\":{\"name\":\"Kleyson\",\"@id\":\"https:\/\/i3com.com.br\/#\/schema\/person\/780c22aa6d58d14d12a199d669e228f0\"},\"headline\":\"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders\",\"datePublished\":\"2024-07-04T19:37:58+00:00\",\"dateModified\":\"2024-07-10T19:58:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/\"},\"wordCount\":537,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/i3com.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg\",\"articleSection\":[\"Marca\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/\",\"url\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/\",\"name\":\"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders &#187; i3com\",\"isPartOf\":{\"@id\":\"https:\/\/i3com.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg\",\"datePublished\":\"2024-07-04T19:37:58+00:00\",\"dateModified\":\"2024-07-10T19:58:13+00:00\",\"description\":\"Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal.\",\"breadcrumb\":{\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage\",\"url\":\"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg\",\"contentUrl\":\"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/i3com.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/i3com.com.br\/#website\",\"url\":\"https:\/\/i3com.com.br\/\",\"name\":\"i3com\",\"description\":\"Intelig\u00eancia Inspira o Infinito\",\"publisher\":{\"@id\":\"https:\/\/i3com.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/i3com.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/i3com.com.br\/#organization\",\"name\":\"i3com\",\"alternateName\":\"i3\",\"url\":\"https:\/\/i3com.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/i3com.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i3com.com.br\/wp-content\/uploads\/2023\/06\/Favicon.png\",\"contentUrl\":\"https:\/\/i3com.com.br\/wp-content\/uploads\/2023\/06\/Favicon.png\",\"width\":500,\"height\":500,\"caption\":\"i3com\"},\"image\":{\"@id\":\"https:\/\/i3com.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/pt-br.facebook.com\/i3commidia\",\"https:\/\/x.com\/i3commidia\"],\"description\":\"Nossa expertise abrange solu\u00e7\u00f5es de branding, comunica\u00e7\u00e3o e neg\u00f3cios, desenvolvidas para impactar, conectar e fidelizar clientes em ciclos de relacionamento.\",\"email\":\"contato@i3com.com.br\",\"legalName\":\"i3com M\u00eddia & Comunica\u00e7\u00e3o\",\"publishingPrinciples\":\"https:\/\/i3com.com.br\/sintese-da-politica-de-privacidade-e-condicoes-gerais-de-uso-da-area-restrita\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/i3com.com.br\/#\/schema\/person\/780c22aa6d58d14d12a199d669e228f0\",\"name\":\"Kleyson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b0199a6025a77dd480d7222695ef385ae47fc0a9626937150a35ee87af3558d3?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b0199a6025a77dd480d7222695ef385ae47fc0a9626937150a35ee87af3558d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b0199a6025a77dd480d7222695ef385ae47fc0a9626937150a35ee87af3558d3?s=96&d=mm&r=g\",\"caption\":\"Kleyson\"},\"sameAs\":[\"https:\/\/i3com.com.br\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders &#187; i3com","description":"Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/i3com.com.br\/en\/blog\/marca\/brand-positioning-the-value-perceived-by-your-stakeholders\/","og_locale":"en_US","og_type":"article","og_title":"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders","og_description":"Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal.","og_url":"https:\/\/i3com.com.br\/en\/blog\/marca\/brand-positioning-the-value-perceived-by-your-stakeholders\/","og_site_name":"i3com","article_publisher":"https:\/\/pt-br.facebook.com\/i3commidia","article_published_time":"2024-07-04T19:37:58+00:00","article_modified_time":"2024-07-10T19:58:13+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg","type":"image\/jpeg"}],"author":"Kleyson","twitter_card":"summary_large_image","twitter_creator":"@i3commidia","twitter_site":"@i3commidia","twitter_misc":{"Written by":"Kleyson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#article","isPartOf":{"@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/"},"author":{"name":"Kleyson","@id":"https:\/\/i3com.com.br\/#\/schema\/person\/780c22aa6d58d14d12a199d669e228f0"},"headline":"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders","datePublished":"2024-07-04T19:37:58+00:00","dateModified":"2024-07-10T19:58:13+00:00","mainEntityOfPage":{"@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/"},"wordCount":537,"commentCount":0,"publisher":{"@id":"https:\/\/i3com.com.br\/#organization"},"image":{"@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage"},"thumbnailUrl":"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg","articleSection":["Marca"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/","url":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/","name":"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders &#187; i3com","isPartOf":{"@id":"https:\/\/i3com.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage"},"image":{"@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage"},"thumbnailUrl":"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg","datePublished":"2024-07-04T19:37:58+00:00","dateModified":"2024-07-10T19:58:13+00:00","description":"Uma marca bem posicionada \u00e9 mais lucrativa, relevante e engajadora. Ela promove conex\u00f5es emocionais, comunica valor e transmite o prop\u00f3sito da companhia de forma clara e atemporal.","breadcrumb":{"@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#primaryimage","url":"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg","contentUrl":"https:\/\/i3com.com.br\/wp-content\/uploads\/2024\/07\/O-Valor-Percebido-pelos-Seus-Stakeholders.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/i3com.com.br\/blog\/marca\/posicionamento-de-marca-o-valor-percebido-pelos-seus-stakeholders\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/i3com.com.br\/"},{"@type":"ListItem","position":2,"name":"Posicionamento de Marca \u2013 O Valor Percebido pelos Seus Stakeholders"}]},{"@type":"WebSite","@id":"https:\/\/i3com.com.br\/#website","url":"https:\/\/i3com.com.br\/","name":"i3com","description":"Intelig\u00eancia Inspira o Infinito","publisher":{"@id":"https:\/\/i3com.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/i3com.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/i3com.com.br\/#organization","name":"i3com","alternateName":"i3","url":"https:\/\/i3com.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i3com.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/i3com.com.br\/wp-content\/uploads\/2023\/06\/Favicon.png","contentUrl":"https:\/\/i3com.com.br\/wp-content\/uploads\/2023\/06\/Favicon.png","width":500,"height":500,"caption":"i3com"},"image":{"@id":"https:\/\/i3com.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pt-br.facebook.com\/i3commidia","https:\/\/x.com\/i3commidia"],"description":"Nossa expertise abrange solu\u00e7\u00f5es de branding, comunica\u00e7\u00e3o e neg\u00f3cios, desenvolvidas para impactar, conectar e fidelizar clientes em ciclos de relacionamento.","email":"contato@i3com.com.br","legalName":"i3com M\u00eddia & Comunica\u00e7\u00e3o","publishingPrinciples":"https:\/\/i3com.com.br\/sintese-da-politica-de-privacidade-e-condicoes-gerais-de-uso-da-area-restrita\/"},{"@type":"Person","@id":"https:\/\/i3com.com.br\/#\/schema\/person\/780c22aa6d58d14d12a199d669e228f0","name":"Kleyson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b0199a6025a77dd480d7222695ef385ae47fc0a9626937150a35ee87af3558d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b0199a6025a77dd480d7222695ef385ae47fc0a9626937150a35ee87af3558d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0199a6025a77dd480d7222695ef385ae47fc0a9626937150a35ee87af3558d3?s=96&d=mm&r=g","caption":"Kleyson"},"sameAs":["https:\/\/i3com.com.br"]}]}},"_links":{"self":[{"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/posts\/11804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/comments?post=11804"}],"version-history":[{"count":14,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/posts\/11804\/revisions"}],"predecessor-version":[{"id":11878,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/posts\/11804\/revisions\/11878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/media\/11805"}],"wp:attachment":[{"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/media?parent=11804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/categories?post=11804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/tags?post=11804"},{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/categoria?post=11804"},{"taxonomy":"publicacao","embeddable":true,"href":"https:\/\/i3com.com.br\/en\/wp-json\/wp\/v2\/publicacao?post=11804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}