A successful brand is one that stands out in a highly competitive market, by integrating all aspects of communication, in order to differentiate it in the minds of consumers, making it unique by establishing a strong and lasting emotional connection with its brand. public. The objective is to drive the growth and consolidation of the brand, aligning all elements intrinsic to business communication, in order to create a valuable asset for the market, optimizing the economic value of the company, its assets and financial, intellectual, human, social capital , environmental, reputational and relational.
Methodology, measurement and analysis of results are essential in a market in continuous transformation: the Digital Universe. The method that establishes the brand-customer relationship, used to anchor the services offered by the i3com, is embodied in a set of strategies developed in value cycles, providing a unique, surprising and unforgettable approach. Each cycle plays its own relationship, essential in the Impact, Connect It is Loyalty, by creating rational and emotional connections with the brand.
A i3com explores an infinite number of opportunities in communication, elevating your brand to a new level in experience and value generation, by maximizing your business results in value cycles, based on preferences, experiences, behaviors, emotions and perceptions related to trust and consumers' love for the brand.
It is intrinsically related to customer acquisition, by paying attention to their needs, interests and expectations associated with the brand. In this cycle, the approach "Intelligence" is based on the analysis and understanding of the client company, in order to obtain valuable information about its target audience, products, competitors and the most significant challenges for conversion/sales, with a view to generating a solid base of market intelligence, for decision-making with high impact on communication. Purpose: To impact. Offer: Product/Service in the Center. Value Equation: Sale.
It is intrinsically related to customer satisfaction, by developing creative campaigns and original marketing strategies that stand out from the competition and/or the conventional. In this cycle, the approach “Inspire” anchors communication, using storytelling, impactful designs, engaging and unconventional content to attract and engage the public, generating fascination and desire for the brand. Purpose: Connect. Offer: Consumer in the Center. Value Equation: Emotional Connection.
It is intrinsically related to customer fulfillment, by implementing sustainable and high-impact marketing strategies, capable of quickly adjusting to market changes and the needs and expectations of your audience. In this cycle, the approach "Infinite" involves a deep and meaningful relationship based on trust, admiration and loyalty. Monitoring customer perception of value and sentiment is constant, and aims to act assertively and effectively in building loyalty and defending the brand. Purpose: Build loyalty. Offer: Purpose and Values in the Center. Value Equation: Love for the Brand.
