Common questions

The POS Ambience constitutes a synergistic strategy that harmonizes the elements of the brand's physical and digital universes, aiming to convert points of sale into immersive and striking experiences, which in turn align with the brand's value proposition and essence, directly influencing the consumer decision-making process.

This POS Atmosphere approach accompanies the consumer on their “phygital” journey, from their first contact with the brand to loyalty. This process implies the integration of Brand, Communication and Business, creating a unified and coherent experience across all available channels, encompassing both the physical presence in stores and the virtual presence on websites, mobile applications and social media platforms.

Strategically POS ambiance is a crucial investment for brands that aim to differentiate themselves in an omnichannel market context and win consumer loyalty. By establishing immersive and memorable experiences that connect the physical and digital universes, brands can leverage public engagement, promote customer loyalty and boost sales, culminating in achieving success in the “phygital” era.

Corporate Blog is a strategic platform aimed at creating and distributing relevant content aimed at the target audience of a company or organization. Its primary mission is to guide users through the discovery, consideration, and decision stages, turning them into highly qualified leads or loyal customers. At the heart of content marketing, the corporate blog stands out as an essential tool, adopted by around 82% of companies in their marketing strategies.

Through a carefully planned approach, the Corporate Blog seeks to achieve various business objectives. Its primary function is to attract new leads, establish authority in the segment in which it operates, encourage engagement with the public and, in return, obtain valuable lead data that drives marketing campaigns through a sales funnel, guiding users in a progressively throughout the purchasing journey.

Corporate blogs prove to be highly effective channels for generating qualified leads, offering significant potential for increasing brand authority among your target audience. By promoting continuous interaction and consistent delivery of valuable content, these blogs directly contribute to improving campaign conversion results, thus strengthening the company's presence and results in the market.

Immersive Content is an approach focused on user experience, whose primary objective is to promote the brand in all aspects, through immersive and innovative experiences. These experiences are carefully designed to reflect the brand's purpose and value proposition, highlighting its products and services in an impactful way. By adopting this strategy, companies aim to not only attract public attention, but also increase traffic on their digital platforms, through clear and concise institutional communication.

Immersive Content is closely aligned with the customer experience, covering all cognitive, affective, sensory and behavioral responses throughout all phases of the consumption process. From the pre-purchase stage to the post-purchase stage, various forms of immersive content are employed to engage the audience. This includes a variety of formats such as infographics, whitepapers, e-books, annual reports, conventional retail catalogs and even Augmented Reality (AR) retail catalogs, digital magazines and interactive presentations on multi-touch screens. Additionally, resources such as audio posts, audiobooks, videos and 2D and 3D animations add even more depth to the experience.

The strategic use of Immersive Content not only enriches interaction with the target audience, but also offers a series of significant benefits for companies. By taking this approach, companies can create memorable experiences that captivate consumers, strengthen brand recognition and drive customer loyalty. Furthermore, Immersive Content provides an effective way to convey complex information in an accessible and engaging way, thus contributing to the success of marketing and communication initiatives in the digital era.

The Culture and Employer Branding service is fundamental to building an effective employer brand, which aims to cultivate positive perceptions and an organizational culture focused on excellence, innovation and achieving exceptional results. Through this approach, companies seek to create a work environment that inspires employees to transform, evolve and achieve goals together, thus establishing a significant competitive advantage in the market.

The Culture and Employer Branding service's central objective is to promote the brand's reputation and strengthen the organizational culture, focusing on the company's principles, values, purpose and vision. By cultivating a cohesive internal culture aligned with the brand's values, organizations can positively impact relationships with their employees and other stakeholders, thus strengthening their position in the market and their ability to attract and retain talent.

To achieve Culture and Employer Branding objectives, strategic internal and institutional marketing campaigns are developed. These campaigns focus on strengthening the relationship between the company and its employees, promoting a solid organizational culture based on shared values and collective results. Furthermore, institutional campaigns aim to attract and engage external audiences, increasing visibility and strengthening the brand's entrepreneurial image in the market.

Customer Journey is the experience that consumers have with the brand in their online and offline purchasing journey and other stages of the post-sales and customer loyalty pipeline. It incorporates factors capable of attracting and influencing the behavior and choices of consumers, based on their preferences, experiences, behaviors and emotions, guided by market intelligence and processes and the integration of technology, methodology and measurement of service results and campaigns.

Its objective is to promote relationships and memorable experiences oriented towards customer success, by maximizing the achievement of results and the generation of shared value, in order to promote consumer trust and love for the brand.

The Customer Journey is not a destination, it is a continuous journey of enchantment and loyalty, which involves ensuring customer satisfaction and success on an ongoing basis.

Brand Design is a practice that aims to create a unique and memorable visual identity for a company, product or service. This practice involves the development of visual elements such as logos, colors, typography and images that not only communicate the essence of the brand, but also highlight its essential elements, are capable of expressing the positioning and essence of the brand (Brand Positioning and Brand Essence), highlighting the unique qualities that define it and differentiate it from its competitors. Strong, consistent and memorable brands generate valuable assets, achieving unimaginable results.

Good brand design not only attracts the target audience's attention, but also conveys the brand's value proposition, personality and promise in an impactful, consistent way. The brand's tangible and intangible attributes are communication guides (speech and language), building an iconic and lasting brand, based on its positioning and essence, promoting impact reach and greater engagement with its audiences.

Building and consolidating valuable brands involves creating an emotional connection, a sense of desire and belonging, by promoting impact and greater engagement with your audiences.

E-Commerce, or virtual store, is an online platform that allows the purchase and sale of products without the need for a physical space. In practice, this means that the retailer can sell their products through an exclusive and personalized website, centralizing all their operations there if they wish.

These platforms are designed to align with the brand and its value proposition, providing resources such as images and detailed information that aim to generate cognitive, affective, sensorial and behavioral responses from the customer during all phases of the consumption process. They work to increase the average ticket and conversion rate, offering multiple automated service channels and different online payment methods, which are transparent and secure.

A good e-commerce has the mission to impact, connect, raise awareness, solve, sell and retain consumers to the brand. Based on the purpose and value proposition of its products and services, it creates an attractive and intuitive value ecosystem, oriented towards consumer success. This transforms leads into brand advocates, ensuring a lasting and prosperous relationship.

An online event is a medium distributed over the internet that uses technologies such as streaming, on demand and live broadcasting. Content can be broadcast in real time or made available through restricted access to previously recorded material.

This type of event is ideal for communicating the company's strategy, increasing brand exposure or launching new products. It aims to engage the public, promote networking and generate business. A common strategy is to hire influencers to publicize and participate in the event, thus expanding the reach and impact of the initiative.

Holding events online provides an interactive and dynamic experience, connecting people from different locations in an efficient and accessible way. With this, companies are able to strengthen their presence in the market, build lasting relationships with the public and achieve significant results in terms of visibility and generation of business opportunities.

Extranet is a communication network that uses the internet infrastructure, but is restricted to a specific group of users. It allows authorized users to access resources and data that are outside an organization's internal network (intranet), protected by robust security mechanisms.

The extranet is used to bring transparency to a company's operations, making all accounts, agreements, policies, terms of use and organizational structure available in a secure way and with access hierarchy. This system facilitates collaboration with external partners, customers and suppliers, providing controlled and secure access to the company's information and business operations.

Access provided by the extranet is completely secure and controlled, ensuring the protection of sensitive information and commercial operations. This network is often seen as an extension of a company's intranet, but designed for external users, promoting efficient and protected interaction with the company, without compromising the security of internal data.

Growth Marketing is a market intelligence strategy focused on the exponential growth of disruptive businesses. It involves the development of a strategic and tactical marketing plan, definition of objectives and goals through OKRs (Objectives and Key Results), metrics and campaign analysis, using the i3com Methodology that integrates Brand, Communication and Business. Results are analyzed and measured using key performance indicators, such as Social Listening and Brand Tracking, to ensure that strategies are aligned with the company's strategic objectives.

This approach aims to structure the strategic and tactical marketing plan at all points of contact between the brand and its audience, thus improving the customer experience with the brand, achieving results more quickly and optimizing the use of available resources. Growth Marketing works with planning, measurement and analysis of campaigns, constantly adjusting strategies based on the data collected, to maximize the impact of actions and ensure sustainable growth.

The main objective of Growth Marketing is to attract more customers to the company, creating solid relationships and applying effective growth practices throughout the process. Growth Marketing is the bridge between disruptive vision and exponential achievement, driving businesses beyond limits through the intelligent integration of strategy, metrics and innovation.

Online POS, or Online Point of Sale, is a digital tool that allows sales and the management of financial transactions via the internet, without the need for a physical space. In practice, this means that companies can sell their products or services directly to consumers through a virtual interface, offering an integrated and simplified shopping experience.

These Online POS platforms are designed to replicate and improve the functionality of physical points of sale, offering features such as product catalogs, shopping cart, secure payment processing and real-time customer support. Additionally, many Online POS tools include advanced features such as inventory management, sales analysis and financial reporting, making it easier to manage and grow your business.

A well-implemented Online POS not only expands a company's reach, but also transforms the way it interacts with its customers, providing a convenient and personalized shopping experience. By integrating technology and commerce, Online POS creates new opportunities for engagement and loyalty, standing out as an essential element in the modern retail scenario. In an increasingly digital world, an efficient Online POS is the difference that can take your company to the next level.

A marketplace is an online platform that connects sellers and buyers in a single virtual space, allowing the sale of various products and services. Unlike individual e-commerce, where a single retailer sells their products, the marketplace brings together multiple sellers on a single website, offering a wide range of options to consumers.

These platforms are designed to facilitate interaction between different sellers and customers, offering features such as diverse catalogs, advanced search tools and product reviews. Furthermore, marketplaces usually provide integrated payment and logistics solutions, making the purchasing process more convenient and secure for the user. The presence of diverse sellers can also encourage competitiveness, resulting in better prices and promotions for consumers.

A well-structured marketplace has the potential to revolutionize the online shopping experience, not only because of the variety of products, but also because of the trust and convenience it offers. It creates an environment where the brand can stand out and earn customer loyalty, fostering a vibrant digital commerce ecosystem. By centralizing different offers in a single place, the marketplace transforms the way consumers and sellers connect, generating value for all parties involved and establishing a lasting relationship of trust.