The Art of Creating Love Brands
A beloved brand (Love Brand) conquers the minds and hearts of consumers, becoming part of their everyday lives (aspirations, desires, lifestyle), inspiring its audiences to new experiences, achievements and achievements.
Uncovering an Iconic and Enduring Brand
Designing an iconic and lasting brand, which promotes impact and greater engagement with its audiences, involves defining and developing the essential identifying elements of the brand and its supporting materials for its communication, in order to highlight the unique qualities that define it and differentiate it from its competitors.
Among the phases of creating a brand, the development of its primary identifying graphic elements (logo and symbol) stands out, whether in the form of Branding or Rebrands, to know:
- Branding: creation of brands, supporting brands and sub-brands;
- Rebranding Visual: updating/revitalizing the visual identity, according to the Relift branded;
- Rebranding Strategic: updating the visual identity, according to the brand repositioning strategy;
- Rebranding Expansion: creation of brands, support brands and sub-brands, in accordance with the product and service portfolio restructuring strategy;
- Rebranding Merger/Acquisition: creation of a new brand, according to the strategy of unifying positioning and communication.
However, it is in the phase of defining and developing the secondary and tertiary graphic elements identifying the brand and developing materials to support its communication, related to the Branding Toolkit solutions, that the brand's visual and conceptual identity establishes a strong emotional connection. and memorable with your audience, by highlighting your tangible and intangible attributes that shape your personality: tone of voice, territory of words, brand icons, mascot, typography, styles, color palette, images, illustrations and textures.
It is worth noting that it is at this stage that marketing content and applications for different channels and points of contact with the brand are developed, for example: Storytelling (Brand Story and Founder’s Message), Copywriting (Brand Message), Templates (design models) for social networks and presentations, online and offline material design (institutional and promotional), among others.
Finally, it is in the preparation phase of the comprehensive and detailed brand branding and communication guide, also known as the Branding Manual, that the brand application, presentation and communication guidelines are developed, in the form of the Visual Identity Manual (guide basic) or Brand Manual (complete guide).
Building Brand Capital
Communicating the brand's tangible and intangible attributes, which guide its communication (speech and language), ensures the construction of an iconic and lasting brand, which represents the positioning and essence of the brand (Brand Positioning It is Brand Essence), by expressing your unique personality, in order to provide:
- A cohesive and relevant brand identity;
- Brand recognition (Brand awareness) instantaneous, depending on the brand’s tangible and intangible attributes;
- The reach of impact and greater engagement of Stakeholders;
- Humanization and consistent and memorable brand experience;
- Brand loyalty and defense;
- The creation of shared value.
- Strengthening the brand image;
- Consolidation of brand relevance and reputation;
- Building brand capital;
- Creating value for the brand and its ecosystem.
Building a strong, iconic, relevant and lasting brand, which promotes emotional connections (sense of desire and sense of belonging), involves integrating the brand into the daily lives of its audiences, becoming an essential part of their lives.
i3com promotes the extraordinary in the form of building Love Brands, inspiring its audiences to new experiences, achievements and achievements.
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