The Code for Attracting and Influencing Consumers

A strong and lasting emotional connection with the brand involves integrating the physical and digital universes into a single experience for the consumer, making perceptions and interactions with the brand increasingly sensorial, immersive, disruptive and connected..

A ambientação e o workwear são estratégias poderosas para atrair e influenciar consumidores, clientes e demais públicos de interesse à marca. Sua implementação eficaz requer atenção aos detalhes, consistência e um foco contínuo no feedback do mercado em geral.

Decoding Immersive and Multisensory Ecosystems

Integrating the physical and digital universes, based on an intelligent and interconnected ecosystem aimed at the best consumer experience, involves the development of brand, communication and business strategies, among which the following can be highlighted:

• Physical ambience of store, sales stand, office, event and exhibition;
• Online ambiance of social networks, website and e-commerce.
• Workwear: definition of uniforms, accessories (eg bags, backpacks) and promotional clothing (eg shirts, t-shirts, sweatshirts, caps), among other items customizable with the identity of the brand and/or promotional event;
• Experiences Phygitais: definition of types of experiences (eg immersion, exploration, navigation, learning, entertainment), technology (eg augmented reality, virtual reality, applications) and immersive content/visual resources (eg interactive displays/totems, animations, virtual tours, interactive navigation );
• Experiences Omnichannel: choice of sales channels.

By revolutionizing interactions with the brand, supported by a purchasing journey Omnichannel It is Phygital, the consumer is surrounded by an environment rich in immersive and multi-sensory experiences, capable of attracting and influencing their behavior, engagement and choices.

Revolutionizing Brand Interactions

Implement the physical and digital ambiance of brand touchpoints and the applicability of the brand identity and/or event, according to marketing strategies Workwear, build engaging and memorable sensory experiences with the brand, generating an ecosystem of value beyond omnichannel, by promoting:

• Brand recognition and recall, depending on the brand’s tangible and intangible attributes;
• More fluid, personalized and engaging shopping journey;
• Reach impact and greater consumer engagement;
• Attracting and retaining talent (reducing Turnover);
• Strengthening the bond between the company and its employees;
• Improving productivity and quality of work;
• Promotion of authority and engagement with the brand;
• Brand loyalty and defense;
• Creation of shared value;
• Increased visibility of the brand, in its different environments and points of contact;
• Humanization and value experience with the brand;
• Emotional connections (sense of desire and sense of belonging) with the brand;
• Strengthening the brand image;
• Consolidation of brand relevance and reputation;
• Building brand capital;
• Generation of value for the brand and its ecosystem.

In a world where digital transformation significantly influences the way companies operate and people communicate and interact with brands, building increasingly sensorial, immersive, disruptive and connected emotional experiences, combining the best of the physical and digital universes, has become an essential part of consumer relationships and customer loyalty.

i3com promotes the extraordinary in the form of the purchasing journey Phygital, inspiring brands and their audiences to immerse themselves in new experiences that transcend omnichannel.

Click here Click here to learn how we are revolutionizing the pillars of brand communication that impact and inspire the world with more value and love.