Relevant Value and Impact Relationship

In a world where purpose and values are increasingly at the center of choices and engagement with brands, building a valued relationship with customers Stakeholders, comprises communicating in a clear and concise way its positioning and value of assets and capital, using a timeless and unmistakable website, which promotes the brand in all its forms and dimensions.

More than creating a strong online presence, an institutional website must fulfill its main mission: to consolidate the brand's digital reputation among its customers. Stakeholders.

First Impression Counts

The institutional website is often the first point of contact between a company and its Stakeholders.

An institutional website aligned with the brand's visual identity, with a friendly interface and intuitive navigation, impactful design and immersive content, developed with SEO Copywriting, Ux Writing It is storytelling, is vital to building a positive first impression with the brand.

Clear and Accessible Corporate Information

Institutional websites must provide clear and detailed information about the company, such as its purpose, mission, vision, values, culture, products and/or services. This information helps build a cohesive narrative about the company, allowing visitors to understand the brand's positioning and value proposition.

Facilitated Contact and Integration with Social Media

Offering multiple contact channels, such as online forms, live chat, phone numbers and email addresses, facilitates customer communication Stakeholders. The presence of a FAQ section can also anticipate and answer common questions, improving the user experience.

Integration with social media profiles is crucial to expanding the brand’s reach. Links to Facebook, Instagram, LinkedIn and other platforms allow visitors to follow company updates and interact in a more dynamic way. These integrations also contribute to increasing website traffic, generating more opportunities for engagement with the brand.

Impactful Design, Responsiveness and Accessibility

With the increasing use of mobile devices, ensuring that the website is impactful, responsive and accessible to all users, regardless of their characteristics or skills, has become imperative.

An attractive and impactful design, combined with a friendly interface and intuitive navigation, with full responsive compatibility, based on screen size, platform and orientation, is essential for building an engaging and memorable experience with the brand.

Web accessibility, which includes options such as alternative texts for images, keyboard navigation and subtitles and audio descriptions for videos, has become an essential tool for full access to information for people with disabilities and special needs.

Exploring the Universe of Institutional Communication

High-performance institutional websites, oriented towards the best user experience, use resources, functions, effects, images and information, in order to build engaging and memorable experiences with the brand, by promoting rational and emotional connections that inspire customers Stakeholders to its engaging and impactful purpose, incorporating a set of web experience management technologies and consistent, secure and personalized access to information. Among the implementation phases of a web platform, it is possible to highlight: 

• Benchmarking (competitive and functional);
• Development of hierarchy and visual communication (Web Design), as per Style Guide and/or UI Kit: taxonomy of content and layouts of pages and forms, including interface themes, accessibility, buttons and controls, custom components, dialogs and banners, icons and other visual elements (logo, symbols, slogan, images, illustrations, infographics, textures, among others), spa, examples of interactions or orientations, reading flow, inputs and text fields, navigation, models and visualizations, applied typography, colors, contrasts, Copywriting/Storytelling, between others;
• Development of modeling and information architecture (Sitemap It is Wireframe): scope (category and subcategories), resources, functions, effects, rules, assumptions, user interaction, among others.
• Web coding (UI / UX): implementation of the website, using updated visual resources and intuitive and pleasant interfaces, which promote emotional, personalized and immersive experiences, with full responsive compatibility, based on screen size, platform and orientation, and functions optimization of the search process and traffic analysis.

The Power of Relevant Institutional Communication

 Develop and implement a responsive, self-managed and scalable institutional website, with a friendly interface and SEO optimization Friendly, which allows the incorporation, integration and development of SEO, SEM, SMM, SMO and PPC strategies and techniques, is essential to provide:

• Increased brand visibility and recognition;
• Increased visits to the website and other points of contact with the brand;
• Greater number of indexings and rankings in search engines;
• Increase in the lead base;
• Strengthening content strategies;
• Greater knowledge of lead behavior;
• Generation of qualified leads;
• Reduction in the cost of acquiring leads;
• Promotion of authority and engagement with the brand;
• Humanization and brand experience;
• Brand recognition and recall;
• Increased brand awareness (Brand awareness);
• Building brand capital;
• Value relationship with Stakeholders;
• Brand loyalty and defense;
• Creating shared value.

The communication institutional has become an indispensable tool for companies to strengthen their brands and achieve their strategic objectives. By investing in high-impact communication, companies build a value equation motivated by the relevance of their positioning, assets and capital, generating lasting relationships with their customers. Stakeholders.

i3com promotes the extraordinary in the form of institutional communication, connecting brands, which impact the world with their engaging and valuable purpose, to their Stakeholders.

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